A social media audit is like a report card for your social strategy. It measures how well your social content is performing on different accounts and networks. An audit identifies what you’re good at, what needs improvement, and suggests the next steps to make things better.
After an audit, you’ll have everything you need to optimize your social media marketing strategy.
You’ll know:
- Your most effective platforms,
- What your audience wants to see on each network,
- Who your audience is (demographics and more),
- What’s helping grow your audience (and what’s not),
- How each platform contributes to your goals,
- Which new ideas will help you grow,
- And where to focus your attention next
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